François-Régis LAPORTE
@ Bruuns Bazaar
@ Bruuns Bazaar
@ Atelier Boivin
Formation
@ Maison F Paris
@ BMCS
@ Delphine Murat
@ Gossuin
@ Bruuns Bazaar
Contact
@ Draeger Paris

Danish ready-to-wear designer collection for men and women

Parisian showroom reopening | Team building and management of 3 people


Head of Commercial : Commercial deployment on French, Japanese & U.S.A. markets | Acquisition of 95 stockists
Shop-in-shop openings at men & women GALERIES LAFAYETTE | Partnership with LA REDOUTE


-  Creation & updates of clients databese

-  Commercial strategy setting up

-  Establishment of prospecting tools : newsletters, seasonal performances reports for buyers
-  Buyers appointment, turn over expectations - 4 collections per year M&W

-  Showroom & tradeshows visual merchandising

-  Orders taking in showroom, tradeshows and clients’ boutiques

-  Retail buying for shops-in-shop, sales team recruitment, sales training, visual merchandising control

-  Sales, deliveries, payment, disputes, reorders & resales follow up and analysis ; regular reportings to head office

-  Development of a privileged relationship with clients, BtoB events setting up & organization

-  Wholesale mentoring with all other commercial agents

Communication :


- Press days and sales organization

- Press release writting

- Look books mailings & e-mailing, invitations, newsletters

- Shoppings supervising

- Press partitions follow up

FRANÇOIS-RÉGIS LAPORTE

Bruuns Bazaar fashion show

CAREER

SALES AREA MANAGER ( RTW M/W )

FR

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EN

EDUCATION

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