CAREER
130 Y.O. Group, offering since 2020 fashion accessories for men and women through 25 retail shops in France - B Corp
Moving upmarket | Coordination of the creative studio, product managers, suppliers, supply chain, retail and visual merchandising team
Wholesale launching
Merchandising : Definition, rationalization and optimization of the product offer
- Marketing analysis : benchmarking, sell out, KPI, recommendations
- Collection plans building, around 1 000 SKU per season
- Creative briefs, brand DNA set up
- Press release writting, realization of sales tools, sales pitches, collections presentation to the different teams
- Retail buying forecasts with the buying team
Development : Supervising the internal development of all categories | Introduction of leather goods & small leather goods | Margin improvement
- Technical files, fabrics and components pre-choices, manufacturers sourcing
- Product data encoding, pricing management
- Prototypes correction and validation, production follow up, factory visits (Asia)
COLLECTION DIRECTOR ( ACC. M/W )
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October 2022 - March 2024 | 1 year and a half | 3 seasons
